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George Mason University

2016-2017 University Catalog

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2016-2017 University Catalog

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MBA 718 - International Marketing

Credits: 0-3
Repeatable within Degree for Credit
Offered by School of Business

Addresses marketing process for products and services within major international markets. Topics include marketing mix strategies using standardization, localization, or globalization approaches. Emphasizes the introduction of service innovations and new products in the global market.

Prerequisite(s): Completion of MBA or MSA core requirements or permission of the program director.
Schedule Type: LEC
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
Grading: Graduate Special.
When Offered: Spring

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MBA 718 - International Marketing