2015-2016 University Catalog 
  
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2015-2016 University Catalog

GBUS 510 - Engineering Marketing and Financial Analysis

Credits: 3
Not Repeatable
Provides overview of key ideas & methods used in financial accounting and marketing in the context of applications in engineering. Designed to enable engineering  professionals to appreciate business perspectives by developing familiarity with concepts and analytical approaches from accounting (financial statements, difference between cash and accrual approaches, and cost accounting) and marketing (market research, pricing, and branding).

Prerequisite(s): Admission to any George Mason graduate engineering program or senior plus standing in a George Mason undergraduate engineering program.