2015-2016 University Catalog 
  
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2015-2016 University Catalog

MKTG 455 - Ethnic and Multicultural Marketing

Credits: 3
Not Repeatable
Ethnic and Multicultural Marketing examines the critical marketing issues and opportunities that have arisen with the changing U.S. demographics. The focus is domestic markets. The growth in minority populations indicates a need for specialized approaches for the entire marketing mix. Segmentation can be powerful when considering non-mainstream markets if the marketer understands and capitalizes on the different approaches cultural and ethnic groups use as consumers.

Prerequisite(s): Grade of C or higher in MKTG 301 or MKTG 303. Degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0