2015-2016 University Catalog 
  
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2015-2016 University Catalog

MKTG 313 - Integrated Marketing Communications

Credits: 3
Not Repeatable
Examines development of integrated communications programs, including advertising, sales promotion, public relations, direct marketing, and other communication tools. Focuses on setting communications objectives and budgets, media planning, creative strategy, execution, and evaluation. Provides skills for analyzing the strengths, weaknesses and synergies of marketing communication tools.

Prerequisite(s): Grade of C or higher in MKTG 301 or MKTG 303, degree status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring