2015-2016 University Catalog 
  
2015-2016 University Catalog

ITRN 738 - Fundamentals of International Marketing

Credits: 3
Not Repeatable
Offers working knowledge of principles and practices that enable managers to effectively market organizations, products, services, and brands. Emphasizes international dimensions of marketing where appropriate.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0