2014-2015 University Catalog 
  
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2014-2015 University Catalog

MKTG 455 - Ethnic and Multicultural Marketing

Credits: 3 (NR)
Ethnic and Multicultural Marketing examines the critical marketing issues and opportunities that have arisen with the changing U.S. demographics. The focus is domestic markets. The growth in minority populations indicates a need for specialized approaches for the entire marketing mix. Segmentation can be powerful when considering non-mainstream markets if the marketer understands and capitalizes on the different approaches cultural and ethnic groups use as consumers.

Prerequisite(s): “C” or higher in MKTG 301; Degree Status. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0