2014-2015 University Catalog 
  
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2014-2015 University Catalog

MKTG 301 - Principles of Marketing

Credits: 3 (NR)

Examines marketing principles and practices for analyzing, creating, delivering, capturing, and communicating value to customers. Focuses on managing customer relationships using market-driven strategies, particularly segmentation, targeting, and positioning. The role of customer satisfaction in achieving organizational objectives and ethical decision making in a global economy are also emphasized.

School of Management students will not be permitted to make more than three attempts to achieve a C or higher in MKTG 301. Those who do not successfully complete this course within three attempts will be terminated from their major and will not be eligible to receive a degree from the School of Management. For more information about this, see the “Termination from the Major” section under Academic Policies. 

Prerequisite(s): Grade of C or higher in ACCT 203 or ACCT 204. Grade of C or higher in ECON 103; sophomore standing. Prerequisite enforced by registration system.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Spring, Summer