2013-2014 University Catalog 
  
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2013-2014 University Catalog

AMGT 425 - Public Relations and Marketing: Introduction to Technology

Credits: 1 (NR)
Introduces students to software packages current in Public Relations and Marketing and demonstrates their value for specific applications in Arts Management. Students will also learn about the direct costs, licensing, infrastructure, and advanced training necessary for effectively managing these resources. This course may be taken alone or with AMGT 426.

Prerequisite(s): Admission to Arts Management Minor or permission of program director.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Spring