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2013-2014 University Catalog
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AMGT 630 - Viral Marketing and Social Media for the ArtsCredits: 3 (NR)
Focuses on Internet marketing, online implementation of a marketing plan across multiple platforms, and integration between an arts organization’s online and offline marketing strategies. Covers word-of-mouth and buzz marketing; websites and blogs; and social media. Explores how to develop and implement cost effective viral marketing strategies that instill a unique branding element.
Prerequisite(s): Admission to Arts Management program or permission of program director.
Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0
When Offered: Fall, Summer, Spring.
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