2010-2011 University Catalog 
  
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2010-2011 University Catalog

GSOM 520 - Foundations of Marketing

Credits: 3
Introduces the marketing concept of an organization. Provides analytical techniques currently used by marketers in a wide variety of institutional and competitive situations. Emphasis is on the use of technology to aid in analysis, decision making, and communication of decisions to relevant publics. The course focuses on emphasizing the role of a marketer in developing and managing long-term customer relationships.

Prerequisites
Graduate admission or permission of instructor.

Hours of Lecture or Seminar per week: 3