2009-2010 University Catalog 
  
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2009-2010 University Catalog

SYST 696 - Customer Relationship Management

Credits: 3
Cross-Listed with PUBP 776

Focuses on the “front office” and its integration with the “back office.” The modern world of e-commerce extends intra-enterprise integration as implemented in Enterprise Resource Planning (ERP) systems to include external constituents, such as customers, partners, and suppliers. This course is focused on modern system support for the demand chain and the value creation process that results from integrating the front office systems with the back office systems.

Prerequisites
SYST 691.

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0