2009-2010 University Catalog 
  
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2009-2010 University Catalog

PUBP 776 - Customer Relationship Management

Credits: 3
Cross-Listed with SYST 696/EEP 606

Focuses on front office integration with back office, and value creation process that results. Modern world of e-commerce extends intraenterprise integration as implemented in Enterprise Resource Planning (ERP) systems to include external constituents such as customers, partners, and suppliers. Course focuses on modern system support for demand chain.

Prerequisites
SYST 691 or equivalent.

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0