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2009-2010 University Catalog
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MAM 751 - Arts Entrepreneurship IICredits: 3
Advanced lecture course in discovering and developing entrepreneurial skills in the artist and the arts. Special focus will be given to developing business financial planning skills, developing a funding strategy, and the marketing and sales of the arts. Assigned readings in the class will be augmented and supported by presentations, lectures, and meetings with successful art and non-art entrepreneurs in the region. At midterm, students will conceive, develop, and present three-year projected cash flows, income statements, accompanying financial assumptions, and funding plans for a for-profit or nonprofit business plan. The final project will include determining market verticals, targeting those verticals and building a multi-year event-based marketing campaign, which includes schedule and expenses.
Prerequisites
Arts Entrepreneurship I or permission of instructor.
Notes
The semester concludes with a 15- to 20-minute public presentation of their business financials and marketing campaigns before a panel of entrepreneurs and business and nonprofit managers.
Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0
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