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2009-2010 University Catalog
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MAM 750 - Arts Entrepreneurship ICredits: 3
Lecture course in discovering and developing entrepreneurial skills in the artist and the arts. Special focus will be placed on developing communication skills, planning strategies, and nurturing the skills and attitudes that enable students to creatively solve problems and identify opportunities. This entrepreneurial perspective is in line with the Mason experience and widely applicable outside the business world, in fields such as politics, education, and the arts. Assigned readings will be augmented and supported by presentations, lectures, and meetings with successful art and non-art entrepreneurs in the region. At mid-term, students will conceive, develop, and present a for-profit or nonprofit business plan strategy, which includes a business model(s), market overview, and management structure. The final project will include adding a revenue model, developing revenue streams, constructing a partnership acquisition strategy, and technical and information technology strategy to the business plan strategy.
Prerequisites
Admission to master of arts in arts management or permission of instructor.
Notes
The semester concludes with a 15- to 20-minute public presentation of the business plan summary before a panel of entrepreneurs and business and nonprofit managers.
Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0
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