2009-2010 University Catalog 
  
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2009-2010 University Catalog

MAM 608 - Executive Management of Arts Communications

Credits: 3
Conception, planning, and implementation and control of platforms to create and manage a holistic communications strategy for arts organizations. This includes management of brand, public relations, advertising and the evolving marketplace: new technologies, and theories in marketing.

Prerequisites
MAM 604 Public Relations/Marketing Strategy for Arts

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0