2009-2010 University Catalog 
  
2009-2010 University Catalog

EMBA 722 - Consumer Behavior

Credits: 3
Examines behavioral science concepts to understand and predict marketplace behavior. Emphasizes applications of product and service strategies, as well as on market segmentation and targeting.

Prerequisites
Completion of EMBA core requirements or permission of instructor.

Hours of Lecture or Seminar per week
3
Hours of Lab or Studio per week
0
When Offered
Elective - not offered regularly.